October 2023 turned out to be a month to remember! Packed with activity, this month offered us a variety of events that allowed us to get closer as a team and share our knowledge and skills!

Succeet 2023 Wiesbaden

Attending the Succeet 2023 in Wiesbaden at the end of October was an amazing experience for us! The event provided an excellent platform for us to network and connect with people who share similar interests. As exhibitors, we gained insights into the current challenges and future prospects of the market research industry, not only through the inspiring presentations by our colleagues but also through the opportunity to meet and interact with industry professionals. The Succeet 2023, held for the first time in Wiesbaden, took place over two days and featured a wide range of presentations from participating companies. As a leading insights fair in Germany, it is of great importance to us as market researchers, as it brings together industry decision-makers and thought leaders. We curated a captivating range of topics in the areas of User Experience, Shopper and Brand, and Media, which we presented at the event.

Dr. Matthias Rothensee, Chief Scientific Officer Brand and Media, provided insights into the latest social media research on contact quality beyond viewing time and the importance of “Meaningful Attention.”

Carina de Lopéz, Vice President User Experience, shed light on the potential of UX research for the “Digital Wellbeing” trend, which has gained significant importance in the era of attention economy. The design of interfaces aimed at maximizing attention has inadvertently led to a decline in user well-being, attributed to unhealthy behavioral patterns related to media usage.

Sven Diekmann, Lead at eye squares’ Business Development, introduced new research tools that will revolutionize online shopping. Ecommerce has a growing influence on our daily consumer lives, and improving the digital shopping experience is crucial for increasing sales.

Therefore, he also presented the audience with a range of effective strategies. Our visitors also had the opportunity to learn about eye-tracking and reaction-based tools that allow for a deeper understanding of consumer intuition through precise measurement of reaction time.

Explore more succeet Reviews and browse through a gallery of images from the event!

TMRE Denver

Every year, more than 1000 executives from the market research and consumer insights fields gather at the TMRE Market Research Event. This event serves as a platform for knowledge exchange and input from industry experts, providing a great opportunity to discuss new business trends.

From October 23rd to 25th, we were honored to be in Denver, Colorado, where Chrissy Love, Vice President of Shopper Research, Gareth Tuck, Chief Strategy Officer, and Ben Gooch, Research Manager for Brand and Media, represented eye square. During these three days, we focused on expanding our network, gaining new insights for innovation within our company, and engaging in discussions on various presentation topics.

One notable presentation was given by Chrissy Love, who shared the stage with Betsy Fitzgibbons from Mars Wrigley. Together, Mars Wrigley and eye square recently collaborated on the challenge of increasing online sales for impulse products. On October 24th, this productive team presented their case study, titled “Unlocking Impulse Online,” to the event’s audience.

Austria Connect China 2023

In October, CEO Michael Schießl and Director China Weimei Jiang traveled to China to strengthen our relationship with Tencent, the well-known Chinese multinational technology and entertainment company.

We also attended the Austria Connect China 2023 in Chengdu, the largest Austrian business conference in China, to maintain and expand our international connections in Asia. The theme of this year’s conference, “Shifting Tides – Dealing with the New Era of Business in China,” reflects the new phase that China has entered in the first year after COVID.

During the event from October 19th to 21st, eye square CEO Michael Schießl participated in a panel discussion on the new era of data in China. He shared the stage with Rainer Burkardt, Head of Practice at Burkardt & Partner, and TAO Mengying, Senior Consultant at Sinolytics. With our decades of expertise and innovative spirit, eye square can provide Chinese companies with valuable insights into cutting-edge technologies in market research.

Screenforce Academy

From October 17th to 19th, the Screenforce Academy took place once again. The participants of this live event, “Backstage Total Video,” had the opportunity to expand their media knowledge and gain valuable insights into the current media landscape. The program included high-quality content and case studies from the field of TV and campaign planning.

Stefan Schönherr and Daniel Reiner from RTL provided insights into the award-winning study “Mapping the Impact,” which examines viewers’ television consumption and the associated behaviors, moods, and interests.

Screenforce conducted a comprehensive media ethnography, observing households in Germany, Austria, and Switzerland to gain a better understanding of the television experience. The study also includes attention and activation measurements at different times of the day and week, as well as extensive research on advertising effectiveness.

GS1 Academy Category Management

GS1’s main focus is on optimizing the value chain. Over the years, the organization has worked to improve collaboration between different companies and industries.

GS1 offers educational programs in their academy that aim to enhance skills in Category Management.

In a two-day training session held in October, Philipp Reiter and Julia Nitschke shared their expertise to improve participants’ knowledge in terms of customer experience, product offerings, and store layout. Julia Nitschke provided valuable insights on differentiating between UX and usability, as well as UX heuristics, expert evaluation, and best practices in eCommerce. Philipp Reiter introduced the concept of eye-tracking.

During the training, participants learned how to define and evaluate category goals, identify revenue potentials, determine product listings, optimize shelves, and successfully implement Category Management in their shops.

Walnuts’ Brainy Bar London

The Brainy Bar, a live event organized by Walnut Limited on October 11th in London, focused on the importance of attention, its measurement, and whether attention should drive brand campaigns. The panel discussion, moderated by Cristina de Balanzo, who had previously spoken at the Berlin Memex Conference, featured Stefan Schönherr, Vice President Brand & Media Experience at eye square, along with experts from Global, WARC, and IAB.

Together, they explored “The Science of Attention” and addressed the age-old question of how brands can capture and, more importantly, sustain attention. The event aimed to answer why attention is the key to success in today’s fragmented and evolving media landscape, amidst a world full of distractions.

Digital Marketing Days

The Horizont Digital Marketing Days, which will take place again this year from October 12th to 13th at the impressive Gastwerk in Hamburg, are the annual meeting of industry leaders in advertising, marketing, and services. The event brings together decision-makers who immerse themselves daily in the world of digital marketing and moving images.

The afternoon panel of the HORIZONT Digital Marketing Days 2023 not only provided a comprehensive overview of the social media landscape but also offered valuable insights into the advertising experience of users on TikTok and Instagram. Nuria Sichalla, Senior Research Consultant, and Simon Koch, Research Consultant, from eye square’s Brand and Media Team, presented enlightening findings in a captivating presentation. Our discussion revolved around the concept of “Meaningful Attention,” which is a key focus of our current market research, considering the value of screen time.

What do we have planned for the current month?

November has arrived and we would like to invite you to participate in our upcoming events!

2. November 2023 | Hamburg | Digital Grocery Summit
The Digital Grocery Summit Germany 2023 will bring together leading online grocery retailers and FMCG/wholesale brands to understand key actions for optimizing a brand’s eCommerce strategies and increasing online sales. Felix Metger will also be present as a speaker to share his knowledge and insights.

8. November 2023 | Virtual | BVM Conference 2023
Reach is still an essential part of any advertising effectiveness, but there is no consensus on it. The BVM-Konferenz will explore this question with the help of Matthias Rothensee from eye square.

14. November 2023 | Virtual | planung & analyse | Deeper Insights Days 2023
Dive deep into the world of perception psychology with eye square and Matthias Rothensee at this year’s DeeperInsights Days  to find answers on how advertising can still be effective in rapidly changing media contexts.

Sign up for one of the events! Find the details here!