The Memex is one of the most important conferences in Berlin dealing with the harmony between man and machine. We shed light on the decisive relationship of the digitization with insights from psychology, business and current artistic positions.
In the tradition of our Memex Conference, we will host the hybrid “Memex 2021” on September 23!
Under the main topic “See the Experience”, our speakers from companies like ABOUT YOU and SevenOneMedia will cover the most relevant topics in the field of human experience research.
The event will take place in Berlin as well as virtual as an online conference. Please find more information below.
Prior to our annual Memex Conference, we are launching a pre-event Mega Memex Week that is dedicated to creating a dialogue between art and scientific findings in the world of market research!
We are celebrating our research, innovation, and art with our community here in Kreuzberg!
Please have a look at the innovation workshops that are scheduled for the Mega Memex Week.
As part of Memex 2019, we focused on the most important resource of our time – attention. On September 6, our guest speakers and eye square experts presented current studies, articles and analyses on the topics of advertising efficiency, media behaviour, marketing strategies and user behaviour, which deal with the paradigm of positive attention control by consumers.
Perhaps the most powerful tool that modern brands and businesses can have in their arsenal, to gracefully navigate this digital upheaval of traditional consumer relationships is the concept of receptivity — reaching humans at a moment when they are open and joyful, thus keeping your brand or product relevant, engaging, and accessible. We developed key research methods to measure consumer receptivity and outlined our underlying technology and psychological framework on October 30th in downtown Detroit.
The four new labs of the eye square Studienclub have officially been opened on 27 September 2018 by User Experience Unit Lead Carina de Lopez!
The guests enjoyed exciting presentations on various user experience topics given by 2 of our eye square colleagues and 3 of our partners and customers.
Based on the questions about Receptivity, numerous renowned experts gave lectures on March 16 at the premises of KANTAR TNS in Munich. During the conference, various experts reported on extensive cross-media projects.
Facing a growing range of touchpoints, users are responding to the onslaught of communication with increasing selection, with external and internal filters. With Memex:Receptivity on September 8, we addressed the question of where and how to reach people in an attentive, open and positive state.
We are in the transition from a fun society to a meaningful society. The longing for deeper, emotional touches permeates the turbulent times in which we live. Memex 2016 was dedicated to the question of how best to position oneself during this time in marketing and product development, especially in the digital age.
When we started working 20 years ago, the shining word of the machine prevailed. The machine was the future and the icon of an expectation. Michael Schießl and Carina de López, as well as several guest speakers, will lead through this exciting topic at eye squares first symposium with lectures and discussions.
