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SHOPPER FLOW STUDY

Enhance the shopper experience through customer oriented store layouts.

The layout of a store has a major impact on consumer behavior, emotion, cognition, and the way in which a brand is perceived.

A deep understanding of visitor behavior, needs and motivations provides an opportunity to enrich the visitor experience and to produce the optimum effect from design elements.

 

Store concepts are larger and the diverse assortment of goods is constantly increasing. The shopper is exposed to numerous messages.

In order to make the shopping experience just as inspiring and relaxed as the shopper, make sure they are familiar with the online or in-store area. Create the best orientation systems that optimize their perception and shopping experience

UNDERSTAND IN-STORE FOOT TRAFFIC AND DIRECT SHOPPERS RIGHT TO YOUR PRODUCT

SO YOU CAN OPTIMIZE, OFFER VARIETY AND MAKE THE VISIT AN EXPERIENCE WORTHY OF THE NAME.

  • How often are different shop areas visited?
  • Where are navigation barriers?
  • Which routes are heavily frequented?
  • Where is the optimal location for category, product and secondary placement?
  • How can room zones and shop-in-shop concepts be optimised?

 

Transit route studies record both the transit behaviour in the stores and the type and number of interactions.

Heatmap Shopper Flow Study

We optimize signage wherever you want to understand and direct customer flows. We use surveillance cameras or the walkways of participants in an eye tracking study to analyse the shopper movements. Of course, we also conduct interviews to get a comprehensive picture of the customer experience. From these insights, we derive concrete recommendations.

 

  • What signage does the shopper perceive at all, and do they understand the content?
  • How quickly do they find what they are looking for and how successfully can the signage stimulate impulse buying?

Do you want to know more? Please contact us.

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