WHAT IS SHOPPER RESEARCH AT EYE SQUARE?

Simply put, we explain how people make purchase decisions and help our clients win at retail.

Successful marketing demands relationships: the most fundamental of which is attention. Any relationship – from mere attention to deep love – needs real understanding.

Here is where eye square comes into play for YOU: 

We provide you with tools to understand the motivations and needs of your customers, both visual and emotional, at every stage in the sales process that most importantly helps you make the sale.

Online or offline, omnichannel – you will become better at getting the gift of attention, making the conversion, and creating relationships.

At eye square, we have 20 years of helping businesses understand what the customer sees, what he or she thinks about it, and what they’re actually seeing and feeling. Because what customers think they’re feeling and seeing isn’t always their real experience. 

We give you a holistic, In Context perspective of the real shopper experience, on eCommerce sites, in a supermarket, and in any media: TV, Social Media, and even Retail Media.

Exploration – Standardization – Automation

We combine cutting-edge technology with ground-breaking neuro-psychology in a unique way. We call it Human Experience Technology.

We bring theory into code.

From explorative studies providing basic shopper insights over regular, iterative tests to fully automated study solutions- we have the right offer for our clients.

Insights, emotions, experience. Try it out!