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In-Store ORIENTATION STUDY

User-friendly orientation systems simplify the visit and strengthens the visitor experience

Store concepts are larger and the diverse assortment of goods is constantly increasing. The shopper is exposed to numerous messages.

In order to make the shopping experience just as inspiring and relaxed as the shopper, make sure they are familiar with the online or in-store area. Create the best orientation systems that optimize their perception and shopping experience.

A DEEP UNDERSTANDING OF ORIENTATIONAL BEHAVIOR ENABLES THE OPTIMAL GUIDANCE OF A SHOPPER THROUGH THEIR VISIT

Heatmap Shopper Flow Study

We optimize signage wherever you want to understand and direct customer flows.
For this we combine mobile eye tracking measurements with exit interviews, customer tracking via Wifi and emotion analysis. This will help ensure that your providing the best shopping experience from the customers perspective.

  • What signage does the shopper perceive at all, and do they understand the content??
  • How quickly do they find what they are looking for and how successfully can the signage stimulate impulse buying?
Shopper Experience Orientation Study in a mall

Do you want to know more? Please contact us.

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