‘We are like a magnifying glass in comparison to GfK. They see everything and we look into the details and analyse them.’  With 1.48 million viewers and a rate of 4.5% (3sat average rating 1.1%), the documentary ‘The Power of the Viewer’ has been a great success for 3sat.  In this scientific documentary Michael Schießl presents innovative methods which surpass audience measurement.

eye square determines the success of television – programmes about alternative statistical values. With technology such as facial expression tracking, EEG, skin response measurement and eyetracking, eye square assesses where viewer attention is focused and which emotional states they experience while watching.

ONLINE VIDEO 3sat: Die Macht der Zuschauer (eye square from 37 minutes)