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eye square is a marketing research company specialized in user experience research, ad effectiveness research (Print research & TV research) and POS research.

Combining behavioural and interview data on the basis of neuro-cognitive psychology, we help to improve your website, your advertisement and your product according to the needs of your target group. Take a look at our methods!

eye square Factsheet (pdf-document; 130 KB)
Web Usability Case Studies (pdf-document; 2 MB)
Online Brand Insights Flyer (pdf-document; 639 KB)
POS Research Flyer (pdf-document; 306 KB)

Eye Tracking Analysis (mpg Video; 18.5 MB)

 



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Articles

Interact 2009, Workshop Paper, Duda, S. (2009).
"Mind Maps: An Evaluation Method of Web User Brand Experience"

Duda, S., Schießl, M., Nüsperling, S. (2008).
See the World with different Eyes
Comparison of Website Usage in Germany and Japan.
In: planung & analyse market research 2008.

 

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Events

UPA Conference in Munich, May 24-28
The Usability Professionals' Association Conference is for the first time in Europe!
Sabrina Duda from eye square will give a talk together with mobile.de (Germany's largest online car market) and interactive tools (agency for digital media) about their successful cooperation regarding the new mobile.de website.



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Jobs at eye square

Update 17.02.10

eye square GmbH ▪ Schlesische Str. 29-30 ▪ D-10997 Berlin
Fon +49 30 698144-0 ▪ Fax +49 30 698144-10 ▪ eye[at]eye-square.com